Oh, Ted, I'm so sorry you gifted those memberships and they ended up not even opening to read. That is hurtful and I wish I had wise words.
But if it helps any, I think many or most just don't care to read - regardless of who it's from. They choose to use their time with other stuff and would rather hear from you than read about it.
Don't be embarrassed. You were generous - and that's something to be proud of.