I love this article! Had NO idea about the NY Times read length times...that is too cool!
I have found that the "sweet spot" for more reads I should stick to 4 min...
I cringe when I have it at 6...
But the goal is 4-5...
I have found that earnings below the 3 min mark are not worth it...IMO. ;-)
And in order to support my favorite fans who go longer than 9 -- I'll hit the audio and try to come back and read, but I'm just like you -- with the limited time I have to read and write - I need to make the most of my read time.
I appreciate you sharing this Paul!